Amazon Fire HD 10: Affordable Pricing and Availability


In this review, I won't be diving into the nitty-gritty of top-notch performance or screen quality that blows your mind. Instead, I'll share my thoughts on a budget-friendly tablet packed with features suitable for the whole family.

Amazon has a habit of rolling out new tablet models regularly, and the Amazon Fire HD 10 (2023) is the latest and greatest version yet. Although it was released back in October 2023, it remains the most current iteration to date. Unlike previous releases aimed at revolutionizing the tablet landscape, this version focuses on refining existing features.

If you're an owner of the Amazon Fire HD 10 (2021), I'll be frank: there's not much here to warrant an upgrade. However, if you're in the market for your first tablet or need a replacement, the 2023 model is Amazon's finest 10-inch offering yet. You can snag the Amazon Fire HD 10 with 32GB of storage for £149.99 in the UK and $139.99 in the US on Amazon. Keep an eye out for discounts during events like Amazon Prime Day and Black Friday, where prices have dipped below £/$100 in the past!

Amazon Fire HD 10 Review: What's New?

The 2023 release of the Amazon Fire HD 10 isn't a radical departure from its predecessor, but there are a few notable changes.

  • Faster Processor: Amazon boasts a 25% increase in processor speed.
  • Reduced Weight: The tablet sheds 30g off its previous weight.
  • Improved Camera: The front camera receives a boost from 2MP to 5MP.

However, beyond these updates, the changes are subtle. Given its affordable price point, it's unsurprising that the Amazon Fire HD 10 doesn't match the polish of pricier tablets like the Apple iPad Air. Nevertheless, its simple design has its own merits.

Constructed from sturdy plastic, the tablet feels robust, alleviating concerns about durability during daily use or travel. I often take mine on long journeys, and its resilience gives me peace of mind.

Externally, the tablet's design is straightforward, with minimal embellishments. The back features the iconic Amazon tick blending seamlessly into the design, alongside a single camera lens. Flip it over, and you'll find the front camera nestled within the top bezel. The frame houses a power button, volume rocker, USB-C charging port, headphone jack, and an SD card slot.

Compared to premium tablets, the bezels on the Amazon Fire HD 10 are noticeably thicker. However, this design choice provides ample space to grip the tablet without obstructing the screen.

Unfortunately, there's no fingerprint sensor or facial recognition for unlocking the tablet. Instead, users must rely on a password, PIN, or a simple swipe up from the bottom of the screen.

At 30g lighter than its predecessor, the Amazon Fire HD 10 weighs a manageable 433g, making it easy to carry in a backpack or tote bag. The 10.1-inch screen offers ample real estate for navigating the system, streaming content, gaming, and reading. While it may not handle complex tasks with ease, it excels at basic activities.

Thanks to its Full HD (1080p) resolution, the display delivers crisp visuals suitable for watching videos and reading ebooks. Although the colors may appear somewhat muted, the screen brightness suffices for indoor use. However, outdoor visibility suffers on sunny days due to screen reflectivity.

The touchscreen is responsive, registering swipes and taps accurately. While it may lack the precision required for detailed artwork, it performs admirably for everyday tasks. Those interested in notetaking or sketching can opt for a Made For Amazon Stylus, available separately.

Under the hood, the Amazon Fire HD 10 (2023) boasts a MediaTek MT8186 chipset paired with 3GB of RAM. It's available in 32GB or 64GB storage variants, expandable via an SD card. During my usage, I primarily streamed video content from services like Netflix and Amazon Prime Video, alongside web browsing and casual gaming. While faster than its predecessor, the tablet still exhibits slower app navigation and longer loading times for larger games compared to more powerful devices. Nevertheless, it handles basic tasks capably.

Amazon promises up to 13 hours of battery life, with a 4-hour charge time. In my testing, I managed just under 8 hours of continuous HD video playback before needing a recharge. The dual 5-megapixel cameras offer improved video call quality, though they won't rival dedicated cameras for photography.

The integrated speakers deliver loud and clear audio suitable for watching TV shows and movies. However, lacking depth and bass, it's not ideal for music streaming without external speakers or headphones.

Running on Amazon's Fire OS, the tablet comes preloaded with Amazon apps like Prime Video, Kindle, and the Amazon Appstore. While functional, the Silk Browser and limited app selection compared to the Google Play Store may disappoint some users. However, the inclusion of Amazon Alexa and the tablet's smart display capabilities offer additional utility.

With support for multiple user profiles, including child profiles with parental controls, the Amazon Fire HD 10 caters to family needs effectively.

In conclusion, the Amazon Fire HD 10 (2023) presents a compelling option for budget-conscious consumers seeking a versatile tablet for everyday use. While it may not rival premium offerings in performance or features, its affordability, durability, and family-friendly design make it a worthy contender in the tablet market.


Amazon Fire HD 10

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